Glamour, elegance are keys to marketing luxury cruises

August 1981
Marketing News;8/7/1981, Vol. 15 Issue 3, p6
Trade Publication
Focuses on the marketing strategy for Princess Cruises according to company president Joe Watters. Influence of the ABC television comedy series "The Love Boat," on the glamour appeal of Princess Cruises due to the use of the ships in the series; Strategy to enhance the ships' glamour appeal; Information on the cruise line's marketing program.


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