Marketing secret of casino: Create fantasy for gamblers

August 1981
Marketing News;8/7/1981, Vol. 15 Issue 3, p6
Trade Publication
Focuses on the factors that can be attributed to the success of the casino business according to Alfred J. Cade, senior vice president of Caesars World Inc. Distinction of Caesars from other casinos in Atlanta City, New Jersey; Marketing strategy for Caesars Boardwalk Regency in Atlantic City; Data collected by the casino's marketing research staff.


Related Articles

  • Palm Springs hails Caesar's casino.  // Hotel & Motel Management;12/13/93, Vol. 208 Issue 21, p30 

    Reports on Caesar's World Inc.'s plan to open a 25 million-dollar casino in Palm Springs, California in 1995.

  • Business Success. Graham, John R. // American Salesman;Jun2004, Vol. 49 Issue 6, p16 

    Outlines several marketing strategies for success in business. Effect of branding on customers; Importance of marketing research.

  • CI researcher heads cotton breeder panel. Cline, Harry // Western Farm Press;5/1/2004, Vol. 26 Issue 12, p8 

    Focuses on the condition of the cotton industry in San Joaquin Valley, California. Success of the cotton breeders on Acala and Pima cotton varieties; Impact of biotechnology on product quality; Details on the marketing strategies used by the breeders.

  • Small Trying to Be Big and Better: The Role of Branding. Jones, Stephanie // Effective Executive;Dec2013, Vol. 16 Issue 4, p23 

    When starting up a new business, branding is the key to success--especially in terms of the company's name--to start with. What is the nature of the business and which words produce associations which can help develop this? In many cases, you will be trying to look like your embryonic business...

  • The Golden Rule. Friedman, Marsha // Origination News;Aug2013, Vol. 22 Issue 11, p1 

    The article offers marketing strategies for business enterprises which includes being honest with the customers, avoiding tricking and keeping promises with them.

  • Got an action plan? Apply these 4 rules.  // Office Manager Today;Oct2014, Vol. 3 Issue 10, p2 

    The article presents tips for business executives on how to create an action plan using marketing strategy to attain business success.

  • Early Lessons in Selling can Pay Dividends Through Your Career. Gitomer, Jeffrey // State Journal (WV);4/1/2011, Vol. 27 Issue 13, p25 

    The article shares the author's opinion on the significance of applying the early lessons on sales techniques and strategies into ones career.

  • A rigorous idea screening process delivers new products Which gain corporate support. Karger, Ted // Marketing News;11/22/1985, Vol. 19 Issue 24, p20 

    The article talks about idea screening research in marketing. The author states that many organizations have shifted to such process, which makes it difficult for any concepts to be deemed promising, unless they satisfy compelling criteria and provide well documented, fully illuminated results...

  • Too Many Clients Is A Nice Problems To Have. Henske, Thomas J. // National Underwriter / Life & Health Financial Services;6/30/2008, Vol. 112 Issue 25, p23 

    The article offers information on gathering the right clients, assets and referrals for a company. It stresses that the marketing strategy of the company should mirror its client acquisition strategy and suggests it to market to the right audience. It concludes that the most important thing to...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics