TITLE

Marketing secret of casino: Create fantasy for gamblers

PUB. DATE
August 1981
SOURCE
Marketing News;8/7/1981, Vol. 15 Issue 3, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the factors that can be attributed to the success of the casino business according to Alfred J. Cade, senior vice president of Caesars World Inc. Distinction of Caesars from other casinos in Atlanta City, New Jersey; Marketing strategy for Caesars Boardwalk Regency in Atlantic City; Data collected by the casino's marketing research staff.
ACCESSION #
18760789

 

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