Study cites rising consumer interest in trading stamps

August 1981
Marketing News;8/7/1981, Vol. 15 Issue 3, p3
Trade Publication
Presents the results of the biannual survey on consumer interest in trading stamps conducted by Opinion Research Corp. in the U.S. Percentage of consumer respondents who appreciate the value of stamps; Percentage of respondents who stated that they would stop shopping at a store or buy less if it stopped offering trading stamps; Other survey highlights.


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