TITLE

'Buy good people' tops list of '16 great marketing truths.'

PUB. DATE
August 1981
SOURCE
Marketing News;8/7/1981, Vol. 15 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents a list of the 16 Great Marketing Truths compiled by J. Neal McCorvie, president of Glendinning Associates. Personnel management; Awareness of limitations; Development of a plan or strategy.
ACCESSION #
18760780

 

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