TITLE

AMA creates Special Task Force on Services Marketing

PUB. DATE
August 1981
SOURCE
Marketing News;8/7/1981, Vol. 15 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the decision of the American Marketing Association (AMA) to create a Special Task Force on Services Marketing in recognition of the importance of services in the U.S. economy according to AMA President Joseph H. Rabin. Functions of the task force; Members of the task force.
ACCESSION #
18760779

 

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