Senior executives tell how they increased marketing productivity

August 1981
Marketing News;8/7/1981, Vol. 15 Issue 3, p1
Trade Publication
Focuses on the improvement in marketing productivity for U.S. companies through the reallocation of field resources to better target selling efforts according to a report by the Conference Board. Positive impact of the specialization of field assignments on some basis other than geography; Efforts of the surveyed companies to improve productivity in advertising and promotion programs; Effects of rising market efficiency.


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