TITLE

Senior executives tell how they increased marketing productivity

PUB. DATE
August 1981
SOURCE
Marketing News;8/7/1981, Vol. 15 Issue 3, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the improvement in marketing productivity for U.S. companies through the reallocation of field resources to better target selling efforts according to a report by the Conference Board. Positive impact of the specialization of field assignments on some basis other than geography; Efforts of the surveyed companies to improve productivity in advertising and promotion programs; Effects of rising market efficiency.
ACCESSION #
18760776

 

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