Marketing case histories again offered to colleges

July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p36
Trade Publication
Focuses on the Case Histories or College Students program offered to marketing and advertising educators in the U.S. in 1981. Sponsors of the program; Success of the initiative since its inception in 1974; Advertisers that supported the program from 1980 to 1981 school year, including Allstate Insurance Co.


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