TITLE

Marketing case histories again offered to colleges

PUB. DATE
July 1981
SOURCE
Marketing News;7/24/1981, Vol. 15 Issue 2, p36
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the Case Histories or College Students program offered to marketing and advertising educators in the U.S. in 1981. Sponsors of the program; Success of the initiative since its inception in 1974; Advertisers that supported the program from 1980 to 1981 school year, including Allstate Insurance Co.
ACCESSION #
18760775

 

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