25 teaching excellence tips for marketing professors: The collected wisdom of an anonymous book salesman

Zikmund, William G.; D'Amico, Michael F.
July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p24
Trade Publication
Offers tips for marketing professors to get positive assessments from students. Duration of first class meeting; Appropriateness of work clothes; Use of a multimedia approach in teaching.


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