TITLE

Educators should position marketing courses with focus on applications

AUTHOR(S)
Greene, C. Scott
PUB. DATE
July 1981
SOURCE
Marketing News;7/24/1981, Vol. 15 Issue 2, p33
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the need for marketing educators in the U.S. to position marketing education with focus on the application of its practices in the business field. Factors that may contribute to the clarity of marketing education; Ways to position a marketing course that would link theory with practice in an entry-level training; Utilization of educational tools such as videotapes.
ACCESSION #
18760772

 

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