Educators should position marketing courses with focus on applications

Greene, C. Scott
July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p33
Trade Publication
Focuses on the need for marketing educators in the U.S. to position marketing education with focus on the application of its practices in the business field. Factors that may contribute to the clarity of marketing education; Ways to position a marketing course that would link theory with practice in an entry-level training; Utilization of educational tools such as videotapes.


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