New exam method lets students earn grades while learning real-world marketing concepts

Schewe, Charles D.
July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p28
Trade Publication
Focuses on a proposed examination technique for marketing students in the U.S. which is aimed at the recognition of basic concepts and tenets of marketing management. Complaints of students on traditional testing approaches; Types of questions to be presented in the testing; Difficulty in determining an answer key for the examination approach.


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