TITLE

New techniques, programs, technologies are making marketing education more practical

AUTHOR(S)
Shaw, Steven J.
PUB. DATE
July 1981
SOURCE
Marketing News;7/24/1981, Vol. 15 Issue 2, p27
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Highlights the improvement of teaching marketing education to students in the U.S. Role of students in classroom teaching; Types of courses incorporated in marketing education; Implementation of work-study programs; Background on the study "Higher Education for Business," commissioned by Ford Foundation in 1959.
ACCESSION #
18760763

 

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