New techniques, programs, technologies are making marketing education more practical

Shaw, Steven J.
July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p27
Trade Publication
Highlights the improvement of teaching marketing education to students in the U.S. Role of students in classroom teaching; Types of courses incorporated in marketing education; Implementation of work-study programs; Background on the study "Higher Education for Business," commissioned by Ford Foundation in 1959.


Related Articles

  • Beyond Engagement: The Use of Digital Backchannel in Smaller University Classes (A Study Across Disciplines). Selvaggi, Tina; D'Angelo, Dana C. // Global Education Journal;2015, Vol. 2015 Issue 4, p1 

    This qualitative study reviews the effects of various uses of digital backchannel chats during smaller sized semester long courses for undergraduate education majors and business majors. It examines the impact of the digital backchannel through various assignments and projects, and analyzes...

  • The Relationship between Leadership and Management: Instructional Approaches and its Connections to Organizational Growth. Lopez, Raquel // Journal of Business Studies Quarterly;Sep2014, Vol. 6 Issue 1, p98 

    The characteristics of leadership and management were examined in the context of instructional approach. Most leadership authors demonstrated a tendency to characterize leaders as individuals who are visionary and able to influence and motivate others. Authors writing about management...

  • A Consumer Society Struggle: Testimony from Faculty, Students and Administrator in Commercialised Education. Nguyen, Shelbee R. // Global Education Journal;2015, Vol. 2015 Issue 3, p40 

    Making sense of teaching and learning in higher education within the context of an increasingly interconnected and globalised society proves difficult. Issues of domestic employment, outsourcing, mobility, and competition within the market place the business of continuing education in a tricky...

  • SERVICE LEARNING AS MARKETING PEDAGOGY: PRACTICAL, THEORETICAL AND INSTITUTIONAL PERSPECTIVES. Martin, Mary C. // Academy of Educational Leadership Journal;2015, Vol. 19 Issue 2, p109 

    The successful incorporation of service learning into business curriculum is not something new. However, when it comes to service learning, the field of marketing seems to lag behind other business disciplines, particularly management, as demonstrated by the number of books and academic...

  • CSU Program Puts Students in the Hunt for Business. Ward, Denise T. // San Diego Business Journal;1/22/2001, Vol. 22 Issue 4, p10 

    Features the Senior Experience course at the California State University in San Marcos, which provides on-the-job opportunities to graduating business students. Work of students in various companies as part of the program; Nature of business projects participated in by students; Overview of the...

  • Global Trade. Torres, Nichole L. // Entrepreneur;Feb2006, Vol. 34 Issue 2, p120 

    The article presents information on the ways to start a global business while in college. According to business experts, it needs serious research and planning. It has been found that students starting international businesses face the typical startup challenges. They have to deal with issues...

  • VALUE PERCEPTIONS AND RETENTION OF TEXTBOOKS AMONG MARKETING AND OTHER BUSINESS MAJORS. Unni, Ramaprasad M. // Marketing Education Review;Summer2005, Vol. 15 Issue 2, p71 

    Students' perceived value and retention of textbooks were examined through a survey of 416 upper--division business students across 14 classes covering different business disciplines at a public university in the western part of the United States. Usefulness of textbooks in future jobs and their...

  • Grant more degrees, but marketing not regaining share. Twedt, Dik W. // Marketing News;7/27/1979, Vol. 13 Issue 2, p28 

    Reports on an increase in marketing degrees granted between 1975 and 1977 and a decline in the share of marketing to all business degrees granted by U.S. colleges and universities. Number of degrees in marketing that were granted in several schools; Ratio of men to women who are receiving...

  • Whistle-Blowing in the Classroom? Stone, Thomas H.; Kisamore, Jennifer L.; Kluemper, Donald; Jawahar, I. M. // Journal of Higher Education Theory & Practice;Nov2012, Vol. 12 Issue 5, p11 

    Although a large body of research has examined academic cheating, very little attention has been devoted to student reporting of academic misconduct. We argue academic integrity violations are similar to but different in some ways from whistle-blowing. Using data from 131 business students, we...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics