TITLE

Northwestern tops list of dissertation-winning schools

PUB. DATE
July 1981
SOURCE
Marketing News;7/24/1981, Vol. 15 Issue 2, p24
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the success of Northwestern University in Evanston, Illinois in marketing dissertation contests sponsored by the American Marketing Association in 1981. Criteria used in the selection of the dissertations for the competition; Summary of the ranking of several universities according to the number of their winning and honorable mention dissertations from 1967 to 1981 in the U.S.; Number of winning dissertations produced by the university.
ACCESSION #
18760759

 

Related Articles

  • Kotler: Future marketers will focus on customer data base to compete globally. Caruso, Thomas E. // Marketing News;6/8/1992, Vol. 26 Issue 12, p21 

    The article reports on the remarks made by Northwestern University professor Philip Kotler on marketing. Lean marketing, relationship marketing, wraparound marketing, total marketing, integrated direct marketing and turbo-marketing will aid marketers survive the intensely competitive nineteen...

  • Experts will huddle to ponder meaning of integrated marketing. Cleland, Kim // Advertising Age;4/4/1994, Vol. 65 Issue 14, p47 

    Reports on the holding of the annual integrated marketing communications symposium by Northwestern University's Medill School of Journalism on April 6, 1994 in Evanston, Illinois. Focus on the elements of successful integrated marketing campaigns; Importance of building a customer database.

  • FRED EMERSON CLARK. Clewett, R. M. // Journal of Marketing;Jul1957, Vol. 22 Issue 1, p1 

    The article chronicles the career of Fred Emerson Clark, former president of the American Marketing Association and professor of marketing at Northwestern University. The article notes Clark's contributions to academic discourse through publications such as "Principles of Marketing" and...

  • THE ROLE OF DOCTORAL PROGRAMS IN THE GENERATIONS AND DISSEMINATION OF MARKETING KNOWLEDGE DRAFT... Tybout, Alice M. // AMA Winter Educators' Conference Proceedings;1986, p16 

    Focuses on the contributions of the doctoral programs in the dissemination of marketing knowledge report to the American Marketing Association in the United States. Design of the selection and training of doctor of philosophy degrees in marketing; Strategies to improve doctoral programs; Areas...

  • Northwestern student wins AMA Dissertation Award; 2 given honorable mentions.  // Marketing News;7/24/1981, Vol. 15 Issue 2, p24 

    Provides information on several winners of the Doctoral Dissertation Competition sponsored by the American Marketing Association in the U.S. in 1981. Kenneth J. Wisniewski, assistant professor at the University of Chicago in Illinois; Mark S. Albion, a research scientist at the Marketing...

  • Spreadsheet approach to measuring ROI for IMC. Schultz, Don E. // Marketing News;2/28/94, Vol. 28 Issue 5, p12 

    Focuses on the return-on-investment (ROI) process for integrated marketing communications at the Northwestern University in Evanston, Illinois. Use of spreadsheet approach; Interactive relational data base; Market segmentation; Estimation of annual demand among price-oriented segments.

  • Debating the Value of Public Place/Sponsored Circ. Joukhadar, Kristina // Circulation Management;Jan2004, Vol. 19 Issue 1, p13 

    Discusses the value of Public Place circulation where publications are sighted and picked up by potential subscribers due to their interest in the magazine. Types of circulation; Features of magazine circulation; Overview of the results of the Magazine Reader Experience Study by the...

  • IMC students bring bright ideas to table. Schultz, Don E. // Marketing News;1/20/2003, Vol. 37 Issue 2, p10 

    Discusses the outlook and innovativeness of the Integrated Marketing Communications students at Northwestern University's Medill School of Journalism. Citation of three students and their works; Effects of advertising on customers' behavior and customers' product experience; Representation of...

  • Ford, Boeing, Northwestern LEAP onto nanotechnology. Schmidt, Gerhard // T & P: Tooling & Production;Apr2007, Vol. 73 Issue 4, p6 

    The article discusses the joint ventures between Ford Motor Co., Boeing Co. and Northwestern University to develop nanotechnology in North America. Nanotechnology is the science of controlling materials at the atomic or molecular level which will elevate the success of fuel cell vehicle. The...

Share

Read the Article

Courtesy of VIRGINIA BEACH PUBLIC LIBRARY AND SYSTEM

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics