TITLE

Educators should put more emphasis on marketing history

AUTHOR(S)
Evans, Joel R.; Berman, Barry
PUB. DATE
July 1981
SOURCE
Marketing News;7/24/1981, Vol. 15 Issue 2, p18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the lack of emphasis given by marketing educators to the study of modern marketing history and the evolution of its practices in the U.S. Background on the book "Readings in the History of American Marketing: Supplement to Civil War," edited by Stanley J. Shapiro and Alton F. Doody; Reasons behind the underemphasis on the history of marketing; Techniques that can be used in studying the history, including case studies.
ACCESSION #
18760753

 

Related Articles

  • READINGS IN THE HISTORY OF AMERICAN MARKETING: SETTLEMENTS TO CIVIL WAR. Jones, Fred M. // Journal of Marketing;Jul1968, Vol. 32 Issue 3, p113 

    The article reviews the book "Readings in the History of American Marketing: Settlement to Civil War," by Stanley J. Shapiro and Alton F. Doody.

  • Doody wins chapter award.  // Marketing News;6/27/1980, Vol. 13 Issue 26, p8 

    Reports on an award received by Alton F. Doody, founder and president of multinational retail store planning and design firm The Doody Co., from the Columbus, Ohio Chapter of the American Marketing Association in 1980.

  • Improving history education for all students: The Massachusetts History and Social Science Curriculum Framework. Stern, Sheldon M. // Journal of Education;1998, Vol. 180 Issue 1, p1 

    States that teachers and other educators, parents and students should consider the concepts and principles contained in the History and Social Science Curriculum Framework and, particularly in the history of the United States. Debate over national and state history standards; Substance and...

  • Improving History in the Schools. Crabtree, Charlotte // Educational Leadership;Nov89, Vol. 47 Issue 3, p25 

    Emphasizes the need of improvement in history education in the U.S. Social studies curriculum introduced in California; Need to understand the importance of the subject; Need for better history textbooks.

  • The future of GCSE history In a Nutshell.  // Teaching History;Dec2003, Issue 113, p48 

    Presents a question and answer advisory related to history teaching in the U.S. Comments of teaching history authors on GCSE history; Information on the enquiry-based approach to history teaching; Description of a hybrid GCSE.

  • Teaching Social Awareness Through Reading. Selman, Robert L. // Education Week;9/17/2003, Vol. 23 Issue 3, p30 

    Throughout the history of American public education, the practice of integrating the teaching of literacy and social awareness has taken many forms, from the explicit and blatant learning of religious vocabulary words and biblical themes in the primers of the 1850s to the more subtle lessons...

  • History lesson. Trivedi, Lisa // Women's Review of Books;Feb98, Vol. 15 Issue 5, p29 

    Examines the teaching of world history courses at universities in the United states. How courses are taught; Criticism of surveys on world history that rely only upon European history; Impact of European history on women's studies; Strategies that can be used to effectively teach women's studies.

  • Internationalizing the United States Survey Course: American History for a Global Age. Guarneri, Carl J. // History Teacher;Nov2002, Vol. 36 Issue 1, p37 

    Focuses on the issue of teaching U.S. history in a more global context and understanding the place of the U.S. in the world in all periods in its history. Views on the effect of internationalization on U.S. survey course; Comparison between systemic and episodic strategies for...

  • Educators Urged to Bring History Alive. Manzo, Kathleen Kennedy // Education Week;10/16/2002, Vol. 22 Issue 7, p7 

    Reports on efforts of U.S. educators to uplift ways of educating history in schools. Measures taken by teachers to help students understand the past; Suggestion to establish high quality academic guidelines for imparting history education; Optimism of educators and scholars about the efforts to...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics