Marketing education's future can be bright if academics resolve conflicting interests, goals

Myers, John G.
July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p14
Trade Publication
Focuses on concepts of conflicts about marketing education in the U.S. Growth of marketing education in the country in 1981; Way to improve the image of marketing education; Factors that impact the teaching of marketing, including the emergence of conflict of interest between educators and students.


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