Faculty, student interaction is key to successful exec education courses

Lovelock, Christopher H.; Quelch, John A.
July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p10
Trade Publication
Provides information on factors that contribute to the success of executive education programs in the U.S. Role of faculty student interaction in the success of the program; Factors to consider in the selection of faculty members for the courses; Range of objectives underlying employers' decision to enroll their managers in specific programs.


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