TITLE

Faculty, student interaction is key to successful exec education courses

AUTHOR(S)
Lovelock, Christopher H.; Quelch, John A.
PUB. DATE
July 1981
SOURCE
Marketing News;7/24/1981, Vol. 15 Issue 2, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Provides information on factors that contribute to the success of executive education programs in the U.S. Role of faculty student interaction in the success of the program; Factors to consider in the selection of faculty members for the courses; Range of objectives underlying employers' decision to enroll their managers in specific programs.
ACCESSION #
18760748

 

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