TITLE

Credibility gap lowers enrollment in exec marketing education programs

AUTHOR(S)
Robertson, Dan H.
PUB. DATE
July 1981
SOURCE
Marketing News;7/24/1981, Vol. 15 Issue 2, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the impact of credibility gap on enrollment in executive education programs in the U.S. Uncertainty of marketing executives in the business experience of marketing academics; Failure of the educators to apply their business expertise in their teaching; Factors to consider by executive marketing educators to minimize the impact of credibility gap on the enrollment.
ACCESSION #
18760747

 

Related Articles

  • CME SELF TEST. Chang, Cindy // Physician & Sportsmedicine;Apr2004, Vol. 32 Issue 4, p43 

    The article presents information related to a continuing medical education (CME) self test. This CME activity was planned and produced in accordance with the Essential Areas and Policies of the Accreditation Council for Continuing Medical Education (ACCME). The American College of Sports...

  • Marketing Executive Interest in Continuing Education at Colleges and Universities: An Examination of Influences on Program Participation. McDonald, William J. // Marketing Education Review;Fall95, Vol. 5 Issue 3, p29 

    This article examines the influences on marketing executive interest in participating in continuing education programs at colleges and universities. The emphasis is on the perceptions, expectations, needs, and experiences of 124 executives at 41 global firms. From a quantitative analysis of...

  • Charting a smooth course for marketing's Seven Cs. Anderson, L. McTier // Marketing News;11/6/87, Vol. 21 Issue 23, p11 

    The article presents information on the elements of marketing. Customer satisfaction should be the focus of a company. The main purpose of the business according to author and consultant Peter Drucker is to create a customer. A marketer should be able to adapt to change quickly and creatively....

  • How well are business schools managing their brands? A research note.  // Journal of General Management;Spring2006, Vol. 31 Issue 3, p1 

    The article reports on a research study that used a previously published checklist to asses the brand management practices of business schools. They operate in highly competitive markets where thousands of rivals vie for customers. Their spending on advertising and marketing is considerable....

  • thefrontline.  // Marketing Week;8/19/2010, Vol. 33 Issue 34, p18 

    The article offers different views of several marketers about the research concerning the more reliable basis when considering financial brands. AXA group marketing director and communication director Cheryl Toner states that building trust with consumers is important and is the central...

  • Who's doing environmental accounting? A survey of NSW dairy farms. Harrison, Jennifer L.; Lamberton, Geoff // Rural Society;2007, Vol. 17 Issue 2, p182 

    Prior research into Australian farmers' environmental accounting practices indicated low levels of adoption together with high levels of self reliance when performing environmental accounting calculations. This paper discusses the results of a survey of 204 NSW dairy farmers which shows a...

  • RELIABILISM LEVELED. Vogel, Jonathan // Journal of Philosophy;Nov2000, Vol. 97 Issue 11, p602 

    Distinguishes two versions of reliabilism, namely, neighborhood reliabilism and counterfactual reliabilism. Different forms of reliabilism about knowledge; Principal motivation for adopting reliabilism; Importance of the idea that truth is the ultimate epistemic norm; Rationale for giving up...

  • WRITE ON INTEGRITY. Kim, Leah // Creative Kids;Spring2013, Vol. 31 Issue 3, p6 

    The article presents the author's views on integrity which is defined as doing the right thing, even when no one is watching.

  • THE TRUST TEST.  // O, The Oprah Magazine;Mar2009, Vol. 10 Issue 3, p168 

    A quiz concerning the trust and reliability of a person is presented.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics