Credibility gap lowers enrollment in exec marketing education programs

Robertson, Dan H.
July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p8
Trade Publication
Focuses on the impact of credibility gap on enrollment in executive education programs in the U.S. Uncertainty of marketing executives in the business experience of marketing academics; Failure of the educators to apply their business expertise in their teaching; Factors to consider by executive marketing educators to minimize the impact of credibility gap on the enrollment.


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