TITLE

Assess student needs, select power teaching tactics when designing exec marketing education programs

AUTHOR(S)
Kehoe, William J.
PUB. DATE
July 1981
SOURCE
Marketing News;7/24/1981, Vol. 15 Issue 2, p4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on the use of appropriate teaching techniques that could improve executive marketing education programs in the U.S. Reasons of executives for participating in the programs; Basis of the application of several teaching approaches in the educational course, including computer simulations; Assessment of the needs of the students; Incorporation of traditional and contemporary teaching approach in the program.
ACCESSION #
18760745

 

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