Assess student needs, select power teaching tactics when designing exec marketing education programs

Kehoe, William J.
July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p4
Trade Publication
Focuses on the use of appropriate teaching techniques that could improve executive marketing education programs in the U.S. Reasons of executives for participating in the programs; Basis of the application of several teaching approaches in the educational course, including computer simulations; Assessment of the needs of the students; Incorporation of traditional and contemporary teaching approach in the program.


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