Marketing educators should model competencies, assign group projects

Akin, Gib
July 1981
Marketing News;7/24/1981, Vol. 15 Issue 2, p2
Trade Publication
Presents views on several competency skills learned by students in their marketing education in the U.S. Role of communication skills in the success of a marketing student; Contribution of educational group works in the development of interpersonal skills; Structure of a marketing course.


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