Bicentennial bonanza or crass commercialism cashing in on U.S. heritage? Tell marketers set goals, avoid 'tasteless tie-ins,' be creative and authentic

Caruso, Thomas E.
July 1975
Marketing News;7/4/1975, Vol. 9 Issue 1, p6
Trade Publication
Deals with the danger of crass commercialism in marketing efforts related to the bicentennial celebration of the U.S. Revolution. Advice of Arthur O. Dietrich, executive director of the Council of Sales Promotion Agencies, to business and industry regarding promotional tie-ins; Impact of the bicentennial promotions on the advertising sector; Overview of the promotion from the American National Bank and Trust Co. in honor of the bicentennial. INSETS: In the Tradition of Bell;Specialties In Action!.


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