TITLE

Bicentennial bonanza or crass commercialism cashing in on U.S. heritage? Tell marketers set goals, avoid 'tasteless tie-ins,' be creative and authentic

AUTHOR(S)
Caruso, Thomas E.
PUB. DATE
July 1975
SOURCE
Marketing News;7/4/1975, Vol. 9 Issue 1, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Deals with the danger of crass commercialism in marketing efforts related to the bicentennial celebration of the U.S. Revolution. Advice of Arthur O. Dietrich, executive director of the Council of Sales Promotion Agencies, to business and industry regarding promotional tie-ins; Impact of the bicentennial promotions on the advertising sector; Overview of the promotion from the American National Bank and Trust Co. in honor of the bicentennial. INSETS: In the Tradition of Bell;Specialties In Action!.
ACCESSION #
18760543

 

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