TITLE

Electronic Shopping Services Augment Information Marketplace

AUTHOR(S)
Conhaim, Wallys W.
PUB. DATE
November 1988
SOURCE
Information Today;Nov1988, Vol. 5 Issue 10, p29
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the development of electronic shopping services in the U.S. in 1988. An electronic marketplace for products and services is indeed developing in close proximity to the consumer segment of the information marketplace. Online shopping is becoming an increasingly important component in the interactive consumer services product mix. Electronic outlets are being taken seriously as distribution channels by manufacturers and retailers. Potential benefits to retailers of electronic shopping extend far beyond lowering the cost of marketing or reaching key audiences. As early as 1981, research showed that grocery shopping was one of the most desired of all electronic shopping services.
ACCESSION #
18758504

 

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