Warner to push VOD 'extras'

November 2005
CED;Nov2005, Vol. 31 Issue 11, p16
Trade Publication
This article reports that Warner Home Video will soon add some exclusive extra content that is typically relegated to the realm of the DVD. The company's On Demand division will begin to offer extras, such as facts and figures about particular scenes, for "select" titles. The new "Movies That Pop" segments will offer information about actors and behind-the-scenes production details. The features will offer up to 15 minutes of enhanced content at the end of the movie. It will make the extras available to nearly 40 million cable and DBS homes. Customers will not be charged extra for the bonus material.


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