TITLE

Sugared cereals under fire as Congress seeks labels

PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p65
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on various issues related to the U.S. advertising industry as of May 24, 1999. A bill that would require presweetened cereals to disclose sugar content on labels was introduced in May 1975 by Senator Charles Mathias (R.-Md.), who said that Congress need not permit the issue of sugar and tooth decay and other health problems to remain "buried in the Food & Drug Administration bureaucracy." Meanwhile, S. C. Johnson & Son inaugurated a national advertising campaign for Raid, a new line of insecticides.
ACCESSION #
1873635

 

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