TITLE

Broadcast networks leverage their power

AUTHOR(S)
Schneider, Michael
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that television broadcast networks asserted their leverage over studios leading up to the fall 1999 television scheduling announcements made as of May 24, 1999 in the U.S. In last week's most visible example, ABC requested 10% ownership and additional episodic runs of Warner Bros. Television's The Norm Show, Twentieth's new comedy Then Came You and the Greenblatt/Janollari comedy Oh Grow Up. At stake is the plum Wednesday night 9:30 p.m. time slot after The Drew Carey Show, now occupied by The Norm Show.
ACCESSION #
1873627

 

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