TITLE

Nokia shops millennium project

AUTHOR(S)
Snyder, Beth
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the decision of wireless phone marketer Nokia to turn to its global roster of advertising agencies to develop creative for a millennium-theme assignment, as of May 1999. Agencies asked to come up with ideas include: (1) Bates, Hong Kong, which handles Nokia in Asia, (2) SEK & Grey Advertising, Helsinki, for Europe, (3) Peak Barr Petralia Biety, Tampa, Florida for Latin America and (4) Richards Group, Dallas, for the U.S. The new project comes as Nokia readies an aggressive summer push for its latest U.S. entry, the 8800 metallic phone, Richards Group is creating a TV and print campaign that will roll out in August, the same time the phone hits the U.S. market.
ACCESSION #
1873624

 

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