Marketers yield to sweepstakes curbs

Teinowitz, Ira; Kerwin, Ann Marie; Krol, Carol
May 1999
Advertising Age;5/24/1999, Vol. 70 Issue 22, p61
Trade Publication
This article reports that marketers agreed to more disclosures, increased penalties and quicker mail halts in return for retaining some leeway on where to place disclosures for sweepstakes in the U.S., as of May 1999. The last-minute addition of a sweepstakes opt-out provision in one bill approved unanimously by the Senate Governmental Affairs Committee, however, jeopardized sweepstakes offers piggybacked with unrelated mass mailings such as credit card bills. Language used by Senator John Edwards (D.-N.C.) forces sweepstakes promotions to list an address consumers can use to get off sweepstakes mailings from any marketer and forces mailers to check the national list every 45 days. INSET: Putting new leash on contests.


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