TITLE

Inside line

PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents news briefs regarding relationship marketing as of May 1999. Changes being made to Cendant Corp.'s Individual Membership business unit; Creation of a new marketing division at Valentine Radford; Efforts of Volvo Cars of North America to build and manage its relationship marketing database.
ACCESSION #
1873589

 

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