TITLE

Web becomes crucial to relationship efforts

AUTHOR(S)
Krol, Carol
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p52
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the launch of ClientNet as of May 1999, an interactive subsidiary of Miller/Huber Relationship Marketing that will focus solely on relationship marketing in the online arena. Michael Sullivan is heading the new subsidiary as VP. Focusing on existing business will be a priority, but future ClientNet projects include an integrated marketing program in concert with Miller/Huber and Goldberg Moser O'Neill, another San Francisco-based agency. ClientNet will provide online marketing, including e-mail marketing and customer acquisition efforts, while Miller/Huber will concentrate on direct and database marketing, including direct mail and database marketing management.
ACCESSION #
1873588

 

Related Articles

  • Miller/Huber tapped by British Airways for $25-30 mil. task. Kelly, Jane Irene // Adweek Eastern Edition;4/27/1998, Vol. 39 Issue 17, p5 

    Reports that British Airways PLC has tapped Miller/Huber Relationship Marketing to handle the airline's direct marketing efforts. Estimated worth of the assignment.

  • Lowe Acquires Miller/Huber. McMains, Andrew // Adweek Southeast Edition;09/13/99, Vol. 20 Issue 37, p67 

    Reports on the equity partnership of The Lowe Group with the advertising agency, Miller/Huber Relationship Marketing. Comments from Marc Cave, executive vice president of the Lowe Group; Reason for choosing Lowe; Information on Miller.

  • Lowe Acquires Miller/Huber. McMains, Andrew // Adweek New England Edition;09/13/99, Vol. 36 Issue 37, p67 

    Reports on the equity partnership formed by Lowe Group with Miller/Huber (M/H) Relationship Marketing. Goal of the partnership; Estimated billings of M/H; Reason for choosing Lowe as its partner.

  • Lowe group acquires S.F.'s Miller/Huber. McMains, Andrew // Adweek Eastern Edition;9/13/1999, Vol. 40 Issue 37, p4 

    Reports on the acquisition of Miller/Huber Relationship Marketing by the Lowe Group. Profile of the agency Miller/Huber Relationship Marketing; Reasons for choosing Lowe Group; Shared advertising accounts.

  • Miller/Huber ventures into BA direct. Voight, Joan // Adweek Western Edition;01/18/99, Vol. 49 Issue 3, p2 

    Announces the advertising campaign launched by Miller/Huber Relationship Marketing for the Venture Club of British Airways. Target of the campaign; What the Venture Club offers; Comments from Floyd Miller, agency president; Details of the campaign.

  • Revamped Miller/Huber continues expansion with marketing... Voight, Joan // Adweek Western Edition;02/16/98, Vol. 48 Issue 7, p5 

    Reports the marketing assignment awarded to Miller/Huber Relationship Marketing by Netscape Communications. Reorganization of the advertising agency; Details about the Netscape contract; Expectations of Miller/Huber on working with Euro RSCG DSW Partners, which handles advertising for Netscape;...

  • Lowe Acquires Miller/Huber. McMains, Andrew // Adweek Western Edition;09/13/99, Vol. 49 Issue 37, p67 

    Focuses on the partnership formed by Lowe Group with Miller/Huber (M/H) Relationship Marketing company. Information on the acquisition of Zipatoni Co. by Lowe; Services offered by M/H; Business status of M/H.

  • Levi Strauss moves into mail-order marketing. Krol, Carol // Advertising Age;9/14/1998, Vol. 69 Issue 37, p18 

    States the jeans marketer Levi Strauss & Co. is moving into direct marketing. The number of mail-order catalogs sent to prospective customers; The market segment targeted; The catalog executed by Levi's relationship-marketing agency, Miller Huber Relationship Marketing; The catalog's modern...

  • Cruise line down to 4.  // Advertising Age;1/4/1999, Vol. 70 Issue 1, p20 

    Presents business news updates related to the U.S. marketing and advertising industry as of January 1999. Move by ValueVision International Inc. to settle a lawsuit brought against it by Time Warner Entertainment Co. in 1997; Change in the name of the direct response unit of Burrell...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics