Web becomes crucial to relationship efforts

Krol, Carol
May 1999
Advertising Age;5/24/1999, Vol. 70 Issue 22, p52
Trade Publication
This article reports on the launch of ClientNet as of May 1999, an interactive subsidiary of Miller/Huber Relationship Marketing that will focus solely on relationship marketing in the online arena. Michael Sullivan is heading the new subsidiary as VP. Focusing on existing business will be a priority, but future ClientNet projects include an integrated marketing program in concert with Miller/Huber and Goldberg Moser O'Neill, another San Francisco-based agency. ClientNet will provide online marketing, including e-mail marketing and customer acquisition efforts, while Miller/Huber will concentrate on direct and database marketing, including direct mail and database marketing management.


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