TITLE

Cybercritique

AUTHOR(S)
Carmichael, Matt
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p48
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article evaluates the Internet advertising campaign for the latest installment in the Star Wars movie saga as of May 1999, found in banners in almost any advertising-supported Web site. Perhaps the best Star Wars tie-in was a simple text promotion plugging the employment section on AOL.com aimed at those who wanted to catch the "Phantom Flu" on the movie's opening day, which read, "Can't play hooky from the office? Use the Web to find a better job."
ACCESSION #
1873583

 

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