ACNielson puts its priority overseas, sees Japan rebound

May 1999
Advertising Age;5/24/1999, Vol. 70 Issue 22, special section ps4
Trade Publication
This article focuses on the results of Advertising Age magazine's 100 Leading Research Companies outside the U.S. in 1998. ACNielsen Corp. has claimed the top spot. Still its total returns in non-U.S. revenue slipped 4.3% to $1.04 billion in 1998, according to the report. The sales tracker has found its foreign operations the last two years buffered by economic uncertainty in Eastern Europe and parts of Asia. Overall, the 64 companies among the top 100 with foreign returns advanced to $3.33 billion in non-U.S. revenue in 1998, an 8.3% increase that fell short of the 10.1% return in 1997 and the 9.9% growth in 1996.


Related Articles

  • ACNIELSEN CORP.  // Marketing News;8/13/2001, Vol. 35 Issue 17, pH4 

    Features ACNielsen company, a marketing research company, in Stamford, Connecticut. Historical background; Total revenues in 2000; Primary services.

  • ACNielsen trims int'l ranks amid cost-cut effort. Randall, Laura // Hollywood Reporter -- International Edition;02/22/2000, Vol. 361 Issue 45, p49 

    Reports on market researcher ACNielsen Corp.'s decision to cut five percent of its work force as part of an effort to accelerate growth and double profit within three years. Number of jobs affected; Regions in which most of the job cuts will take place; Amount in pretax charges that the company...

  • VNU To Purchase AC Nielsen For $2.3 Bil. Saxe, Frank // Billboard;12/30/2000, Vol. 112 Issue 53/1, p10 

    Reports on the acquisition of AC Nielsen by VNU. How the transaction will make VNU the largest marketing information company in the world; How shares of stocks increased with the announcement for both companies; Discussion of revenue generated from advertising for VNU; Details of the deal,...

  • New research services seen as a result of Nielsen buyout.  // Marketing News;6/8/1984, Vol. 18 Issue 12, p1 

    The article reports that Dun & Bradstreet Corp. might develop new marketing research services for consumer goods firms after completing its acquisition of A.C. Nielsen Co. The acquisition is for a stock value of $1.08 billion. Dun & Bradstreet will also acquire special stock held in trusts which...

  • Marketing research growth chronicled by pioneer.  // Marketing News;11/21/86, Vol. 20 Issue 24, p28 

    The article presents information related to the marketing research industry. According to Arthur C. Nielsen Jr., past chairman of Northbrook, Illinois-based A.C. Nielsen Co., market research is now recognized as a part of one of the true growth industries. A marketing research can give useful...

  • FRONT ROW TICKETS. Goldsmith, Jill // Daily Variety;12/19/2000, Vol. 270 Issue 13, p4 

    Focuses on conglomerate VNU's plan to buy box office and research firm ACNielsen Corp. Value of the deal; Possible reunion of ACNielsen with sister company and ratings giant Nielsen Media Research; Key tool for corporations around the world in tracking product sales.

  • PUERTO RICO'S LARGEST MARKET RESEARCH COMPANIES. Lopez, Francis E.; Van Der Merwe, Storm // Caribbean Business;3/18/2004, Vol. 32 Issue 13, pC19 

    Presents a chart showing Puerto Rico's largest market research companies in terms of number of employees as of February 2004. Names, addresses and contact numbers of companies; Types of research; Major clients; Number of clients; Top executives; Mediafax Inc.; ACNielsen P.R. Inc.; Hispania...

  • P&G pits rivals in data review. Neff, Jack // Advertising Age;11/11/2002, Vol. 73 Issue 45, p3 

    The article focuses on the decision of Procter & Gamble Co. to pit rivals Information Resources Inc. (IRI) and ACNielsen Corp. for its scanner and consumer-panel data contracts. The marketer's scanner data contract with IRI will expire in June 2003. ACNielsen is currently providing most of the...

  • Foreign Investors Are Building Their Plants and R & D Centres in the Czech Republic. Strejčková, Jana // Czech Business & Trade;2007 Supplement, p9 

    The article focuses on the move of foreign engineering companies to build their research and development centers in the Czech Republic. According to statistics, the country is the fourth most attractive location of research and development in the motor industry worldwide because of excellent...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics