TITLE

ACNielson puts its priority overseas, sees Japan rebound

PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, special section ps4
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the results of Advertising Age magazine's 100 Leading Research Companies outside the U.S. in 1998. ACNielsen Corp. has claimed the top spot. Still its total returns in non-U.S. revenue slipped 4.3% to $1.04 billion in 1998, according to the report. The sales tracker has found its foreign operations the last two years buffered by economic uncertainty in Eastern Europe and parts of Asia. Overall, the 64 companies among the top 100 with foreign returns advanced to $3.33 billion in non-U.S. revenue in 1998, an 8.3% increase that fell short of the 10.1% return in 1997 and the 9.9% growth in 1996.
ACCESSION #
1873567

 

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