100 LEADING Research Companies

Wylie, Kenneth
May 1999
Advertising Age;5/24/1999, Vol. 70 Issue 22, special section ps1
Trade Publication
This article focuses on the 100 Leading Research Companies in 1998 in the U.S., included in the 24th annual Advertising Age report. IMS Health leads the field, with revenues of $412.3 million. The company, a source of pharmaceutical and healthcare marketing information, also ranked second in non-U.S. returns, at $671.7 million, behind ACNielsen Corp. Second in the U.S. was Nielsen Media Research, New York, at $401.9 million, up 12.1%, holding off Information Resources Inc., at $397 million, up 8.3%. ACNielsen was fourth in the U.S. at $390.4 million.


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