TITLE

`We do not separate advertising from life.'

AUTHOR(S)
Specht, Ilon
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, special section pc18
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an article on working at Jordan, McGrath, Case & Partners/ Euro RSCG, according to the company's chief creative officer. Impression made by founder Gene Case when he ran the creative department; Responsibilities of creative directors; Insights on competition in the workplace.
ACCESSION #
1873557

 

Related Articles

  • Jordan McGrath at 30. McDonough, John // Advertising Age;5/24/1999, Vol. 70 Issue 22, special section pc1 

    This article focuses on the history of advertising agency Jordan, McGrath, Case & Partners/Euro RSCG, which celebrates its 30th anniversary in 1999. It all began in the aftermath of the Creative Revolution, that fabled insurrection of the 1960s now so revered it is accorded capital letters. It...

  • Blending strong creativity and account management.  // Advertising Age;5/24/1999, Vol. 70 Issue 22, special section pc12 

    This article presents comments from clients of advertising agency Jordan McGrath Case & Partners/Euro RSCG as it celebrates its 30th anniversary in 1999. Tim Penner, VP-North American Tissues & Towel at Procter & Gamble Co., considers Jordan McGrath to be full partners in their business. He says...

  • gallery.  // Advertising Age;5/24/1999, Vol. 70 Issue 22, special section pc20 

    This section presents images from various advertising campaigns created by Jordan McGrath Case & Partners/Euro RSCG during its first 30 years, including Quaker Oats, Rogaine and Welch's.

  • Euro RSCG near deal to acquire Jordan McGrath. Petracca, Laura; Pollack, Judann; Neff, Jack; Snyder, Beth // Advertising Age;1/18/1999, Vol. 70 Issue 3, p1 

    This article reports on the plans of Euro RSCG Worldwide to acquire Jordan McGrath Case & Partners, a U.S.-based advertising agency. The acquisition of Jordan McGrath is imminent, according to executives close to the discussions. A deal between the two advertising agencies is largely a marriage...

  • P&G, Unilever ads get grip on reality with home videos. Neff, Jack // Advertising Age;7/31/2000, Vol. 71 Issue 32, p4 

    The article reports on the marketing and advertising strategies of the United States-based packaged-goods companies, Unilever and Procter & Gamble Co. citing the use of home videos. The New York-based agency, Jordan McGrath Case & Partners/Euro RSCG used home video footage for the advertisements...

  • Novartis out early with ads for Triaminic, TheraFlu lines. Goetzl, David // Advertising Age;7/19/1999, Vol. 70 Issue 30, p6 

    This article reports on the launch of Novartis Consumer Health's Triaminic Softchews for children, an easy-to-swallow version of its Triaminic liquid, and a line extension of TheraFlu for grown-ups. The products are expected to be widely available by August 1999, with $29 million in advertising...

  • Bodenmann to head syndie org. Littleton, Cynthia // Variety;08/10/98, Vol. 371 Issue 13, p21 

    Reports on the appointment of Allison Bodenmann, senior vice president with advertisement agency Jordan, McGrath, Case & Partners, as head of Syndicated Network Television Association. Former name of the association.

  • Comparison Cleaning. Butler, Simon // Adweek Midwest Edition;01/31/2000, Vol. 41 Issue 5, p84 

    Presents information on an advertising campaign created by Jordan McGrath Case & Partners Publicidad for Procter & Gamble's Bounty. Description of the campaign.

  • A hair-raising guarantee. Kim, Hank // Adweek Eastern Edition;8/31/1998, Vol. 39 Issue 35, p3 

    Reports on Jordan McGrath Case & Partners' campaign for Rogaine Extra Strength for Men. Money-back guarantee if the hair-loss remedy doesn't work; Television spots and print advertisements for the Pharmacia & Upjohn brand; Warning from the US Food and Drug Administration against Merck & Co.'s...

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics