TITLE

Virtual ads, real problems

PUB. DATE
May 1999
SOURCE
Advertising Age;05/24/99, Vol. 70 Issue 22, p30
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Asserts that marketers and syndicators need to think twice before placing virtual advertisements in syndicated TV programs in the U.S. Problems with buyers of product placements seeking prominent virtual positions for their clients' products; Conflict among products promoted virtually; Consideration given by the president of Warner Bros. Domestic Television Distribution, regarding virtual placement.
ACCESSION #
1873533

 

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