Tour Golf Club aims to swing corporate deals

Friedman, Wayne
May 1999
Advertising Age;5/24/1999, Vol. 70 Issue 22, p14
Trade Publication
This article focuses on Tour Golf Club, a licensing and marketing organization composed of golf professionals in the U.S. as of May 1999. A total of 35 leading golf professionals, including Ben Crenshaw, Tom Kite and Beth Daniel, have formed a licensing and merchandising group similar to that of the National Football League's Quarterback Club. Tour Golf will market it own group sponsorship, which would not affect deals made by individual players or the Professional Golfers' Association. Through the new organization, players are trying to even the scales with other professional sports--particularly baseball, football, basketball and hockey, which reel in far more lucrative merchandising deals and salary compensation.


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