Jasmin.com getting ready for Web sales with print ads

Cardona, Mercedes M.
May 1999
Advertising Age;5/24/1999, Vol. 70 Issue 22, p12
Trade Publication
This article examines the advertising campaign for Jasmin.com, a Web site that will sell upscale fragrances beginning August 1999. Its launch will be backed by a multimillion dollar print campaign. Jasmin.com is currently in negotiations with a fragrance house in hopes of selling a designer perfume exclusively online, said Dale Dewey, president-CEO of the New Canaan, Connecticut-based company. The company will then promote the perfume via sample advertisements in magazines. The advertising campaign, to be developed in-house, is expected to drive fragrance fans to the site, www.jasmin.com. Jasmin's print advertisements will include scent impressions developed through a marketing agreement with Arcade Marketing, New York, a developer of sampling systems for the cosmetics industry.


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