TITLE

Tips to cut diaper costs: `Money' targets parents

AUTHOR(S)
Kerwin, Ann Marie
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p10
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the teamup of the Money monthly magazine with Time Inc. unit the Parenting Group to produce New Family Finances in the U.S. Money will provide editorial for the quarterly, custom-published title. Time's Parenting Group will distribute the title through its recently purchased division, First Moments, an in-hospital sampling program to parents of newborns. Sponsorships will be limited to two major advertisers. First Moments reaches 96% of the country's new mothers through its hospital distribution. Nearly 3.6 million mothers will now see Money's advice on family budgeting, buying a first home, assessing life insurance needs and saving and investing basics.
ACCESSION #
1873512

 

Share

Read the Article

Courtesy of NEW JERSEY STATE LIBRARY

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics