TITLE

Reebok backs lacrosse league

AUTHOR(S)
Friedman, Wayne
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the decision of Jake Steinfeld, the bodybuilding founder of Fit TV cable network and Tim Robertson, a former owner of the Family Channel, to link with SFX Entertainment to fund Major League Lacrosse, a professional regional league starting up in June 1999 in the U.S. It will launch initially with eight teams in the Northeast as a spring-summer league, with ambitions to expand to Denver, Los Angeles, San Diego and other western cities. Steinfeld said the league plans to give its TV partner a financial stake.
ACCESSION #
1873511

 

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