Fox taps Kovel/Fuller to back health-related cable net, Web site

Cuneo, Alice Z.; Ross, Chuck
May 1999
Advertising Age;5/24/1999, Vol. 70 Issue 22, p6
Trade Publication
This article reports on the launch in May 1999, of a health venture by Fox, that includes a cable TV network and Web site in the U.S., selecting Kovel/Fuller, Los Angeles, as agency of record for the venture. The venture expects to spend $10 million to $20 million on advertising. Programming on the network will be integrated with a new Web site. Viewers will be able to chat in real time through the Web with guests on the TV shows. The site will also feature advice from medical professionals and access to various health-related databases. Fox's health entry will compete with Discovery Communications' planned launch in August of its Discovery Health network. Kovel is expected to introduce its first work, including TV spots and online advertisements, for the combined Fox network later this year.


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