Oxygen Media nears deal with Candice Bergen

Ross, Chuck
May 1999
Advertising Age;5/24/1999, Vol. 70 Issue 22, p3
Trade Publication
This article focuses on the nearing of a deal between Oxygen Media Inc. and U.S. television actress Candice Bergen to host her own talk show. Bergen will join a high-octane Oxygen Media lineup that already includes Oprah Winfrey, Geraldine Laybourne and producers Marcy Carsey and Caryn Mandabach. The addition of Bergen would give the network significant credibility from the moment it goes on the air. A talk show hosted by Bergen would also have high appeal in the advertising community, especially given her work for Sprint Corp. Oxygen is talking to Bergen about a time slot somewhere around 10 or 11 at night. On the sales front, Oxygen tapped Laurie Benson to head advertising sales. Benson, former vice president for advertising sales at Home & Garden Television, will report to C. J. Kettler, president of sales and marketing. Oxygen has already launched its online site but the cable network is not expected to be introduced until early 2000. Procter & Gamble Company's Tampax brand is an initial advertiser on the Web site.


Related Articles

  • Aping Hollywood. Nashawaty, Chris; Murphy, Maggie // Entertainment Weekly;11/22/96, Issue 354, p12 

    Discusses a television ad for HBO that involves talking monkeys and uses the name of anthropologist Jane Goodall. A synopsis of the ad; The background of the idea; The cultural significance of it.

  • MTV's age spots. Mukherjee, Tiarra // Entertainment Weekly;05/03/96, Issue 325, p11 

    Focuses on the advertisement for Music Television that is a parody of Courtney Love and Madonna. Features of the ad; David LaChapelle, the ads creator; Reaction from Love and Madonna.

  • Chris Boothby was encouraged by ITV's autumn schedule, but wished the BBC had a mention.  // Campaign;7/5/2002, Issue 26, p10 

    Examines the business performance of ITV programme in Great Britain. Emphasis on the lack of imagination against old program schedule; Need to show improvements in performance; Concern on ITV's marketing and relationship with viewers.

  • Hallmark to liberate the remote.  // Televisual;May2002, p10 

    Presents information on the advertisement created by creative director Adam Woods for the television network Hallmark. Theme of the television advertisement; Production of the commercial.

  • Great Day for advertisers at Pax TV. Stanley, T.L. // Brandweek;08/24/98, Vol. 39 Issue 32, p12 

    Reports on national broadcast network Pax TV's blending of television advertisements into the editorial content of its two television programs. Presence of sponsored segments within daily television program `Great Day America'; Efforts of Pax founder Bud Paxson to attract a family-friendly niche...

  • Media choice.  // Campaign;10/24/97, Issue 43, p16 

    Presents the author's television advertisement of choice from Paramount Comedy Channel in London, England as of October 24, 1997.

  • SUMMER OF A LIFETIME. Sampey, Kathleen // Adweek New England Edition;6/3/2002, Vol. 39 Issue 23, p28 

    Reports on a commercial launched by Lifetime Television for its summer offerings in 2002. Aim of the campaign; Details on the production of the commercial; Other advertising plans of the television network.

  • USA clears daytime slate for make-goods. Ross, Chuck // Advertising Age;6/16/1997, Vol. 68 Issue 24, p12 

    Discusses plans by USA Network to remove all its daytime advertising inventory off the market for the second and third quarter in 1997 to accommodate make-goods for advertisers. The removal of remaining available time from sales; The underdelivery of the network; The USA problems as surprising...

  • Stakes rising in battle for female viewers. McConville, Jim // Electronic Media;10/30/2000, Vol. 19 Issue 44, p24 

    Focuses on cable television networks that offer women's programming in the United States as of October 30, 2000. Lifetime Television; Oxygen Media; Romance Classics; SoapNet; Launch dates; Number of subscribers; Ratings performance.


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics