TITLE

Oxygen Media nears deal with Candice Bergen

AUTHOR(S)
Ross, Chuck
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p3
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the nearing of a deal between Oxygen Media Inc. and U.S. television actress Candice Bergen to host her own talk show. Bergen will join a high-octane Oxygen Media lineup that already includes Oprah Winfrey, Geraldine Laybourne and producers Marcy Carsey and Caryn Mandabach. The addition of Bergen would give the network significant credibility from the moment it goes on the air. A talk show hosted by Bergen would also have high appeal in the advertising community, especially given her work for Sprint Corp. Oxygen is talking to Bergen about a time slot somewhere around 10 or 11 at night. On the sales front, Oxygen tapped Laurie Benson to head advertising sales. Benson, former vice president for advertising sales at Home & Garden Television, will report to C. J. Kettler, president of sales and marketing. Oxygen has already launched its online site but the cable network is not expected to be introduced until early 2000. Procter & Gamble Company's Tampax brand is an initial advertiser on the Web site.
ACCESSION #
1873351

 

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