TITLE

Unilever readies U.S. media review

AUTHOR(S)
Ross, Chuck
PUB. DATE
May 1999
SOURCE
Advertising Age;5/24/1999, Vol. 70 Issue 22, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article focuses on the decision of Unilever PLC to put its Canadian media account into review in a prelude to a much larger review of its U.S. media account. The U.S. review is expected before the end of 1999. But Western Initiative Media Worldwide, Unilever's lead global media agency, is scrambling to preempt a U.S. review. The Interpublic Group of Cos. Inc. shop is considering a bid to acquire the Botway Group in New York City, which currently buys most media for Unilever in the U.S. Buying Botway would be an attempt by Western to block two Unilever roster agencies, J. Walter Thompson (JWT) Co. of WPP Group and Ogilvy & Mather (O&M) Worldwide from a shot at the U.S. media business. Unilever is Botway's largest client. The independent media shop also buys for Bayer Corp. and Abbott Laboratories, among others. One goal of the Canadian review is to unite media planning and media buying. Unilever's current buyer in Canada is Harrison, Young, Personen & Newell on Toronto, Ontario, while planning is handled by various brand agencies. Western and the JWT and O&M alliance are expected to pitch the Canadian account.
ACCESSION #
1872898

 

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