TITLE

INTERACTIVE TV UNCHAINED

AUTHOR(S)
Stump, Matt
PUB. DATE
October 2005
SOURCE
Multichannel News;10/31/2005, Vol. 26 Issue 45, p14
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses interactive television in the U.S. Estimated number of U.S. households who are subscribed to interactive service according to Kagan Research; Effect of the purchase of satellite programmer DirecTV Group Inc. by Australian media magnate Rupert Murdoch on cable operators; Significance of advertising to interactive television according to Gotuit vice president of business development Gabriel Berger. INSET: Interactive TV Options.
ACCESSION #
18726821

 

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