THIS JUST IN
- LATE NEWS. // Advertising Age;5/16/2005, Vol. 76 Issue 20, p1
Presents news briefs on the North American advertising industry as of May 16, 2005. Completion of the cable deal of Horizon Media with a general-entertainment network; Launch of Carl's Jr. and Hardee's television advertisements featuring Paris Hilton; Decision of CNBC to retain the program "The...
- Reps riled over pilot talent deals. Littleton, Cynthia; Hiestand, Jesse // Hollywood Reporter -- International Edition;2/21/2006, Vol. 393 Issue 12, p1
The article reports on talent representatives in the U.S., who are using particularly harsh words about this year's actor pilot-test option agreements offered by most of Hollywood's major TV production players. The legalese that multiple sources at top talent agencies and law firms described as...
- The Cablers. Morgan, Richard; Katz, Richard // Variety;02/01/99, Vol. 373 Issue 11, p25
Presents information on cable television networks in the United States. Agreement between Paul Allen, Intermedia Partners and Tele-Communications Inc.; Changes in the television programming of WGN; Rejection of the Federal Communications Commission to the request of Internet abd online service...
- Groups look to cut costs, set the pace. Gimein, Mark // Adweek Western Edition;9/9/96, Vol. 46 Issue 37, Media outlook '97 p28
Forecasts trends for television advertising in the United States. Impact of the Telecommunications Act of 1996 on the television industry; Reigning mentality in the industry; Expectations for seeing some economies of scale in 1997; Position of expanded television groups to shave off their...
- TVB launches local campaign. // Electronic Media;01/04/99, Vol. 18 Issue 1, p69
Reports that the Television Bureau of Advertising has launched an advertising campaign designed to promote local broadcast television in the United States.
- Study projects steady net growth. McClellan, Steve // Broadcasting & Cable;08/09/99, Vol. 129 Issue 33, p23
Reports on Veronis Suhler & Associates' forecasts on television advertising in the United States, from 1999 to 2003. Annual growth rate; Audience share of major television networks.
- Going once, going twice: Why network will cost more from now on. Gloede, Bill // MediaWeek;9/18/95, Vol. 5 Issue 35, Media outlook '96. p42
Explains the reasons for the possible increase in advertising cost on American network television. Permanent shift of negotiating power from clients and their agencies to the media; Declassification of media and the public; Broadcast network as the most efficient way to reach audiences.
- Cable should benefit from broadcast network upheaval. McConville, Jim // Broadcasting & Cable;5/15/95, Vol. 125 Issue 20, p26
Reports that cable television networks in the United States are gaining advertising benefits from an unstable network broadcasting system where stations have a fast change of affiliation. Cable television advertisements; Share points of cable networks in prime time; Confusion from network shifting.
- To be young, and restless. Tyrer, Thomas // Advertising Age;6/12/1995, Vol. 66 Issue 24, pS-6
Reports on the growth of business among television broadcast networks in the United States due to a strong advertising market designed specifically to attract younger adult viewers. Launching of new series for the 1996 season; Expectations for a robust prime-time network television...