TITLE

Saatchi poised to buy Bates

PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This section presents an article featured in the 1986 issue of Advertising Age, which was about the planned acquisition of Ted Bates Worldwide by Saatchi & Saatchi Co. The acquisition will immediately realize Saatchi's ambition to be the number one advertising agency group in the world. Excluding possible client fallout, Saatchi's worldwide advertising empire will include $7.6 billion in billings in 150 offices. Bates is likely to resign its Colgate-Palmolive business since Procter & Gamble is more important to the Saatchi organization. The acquisition is expected to test how much clients are willing to tolerate in the way of conflicts. While Bates and its subsidiaries will remain independent, the purchase brings into the same agency-owned family of networks many competitive advertisers and products.
ACCESSION #
1872224

 

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics