TITLE

BMW, GM on collision course over Cadillac ad

AUTHOR(S)
Halliday, Jean
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p67
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports that BMW of North America wants General Motors (GM) Corp. to alter a print advertisement that claims the Cadillac Seville STS outperforms the BMW 540i in a slalom course. BMW protested the advertisement in a letter to GM General Counsel Tom Gottschalk in May 1999. The controversy stems from the tires used on two cars. The small print in the Cadillac advertisement reveals that the Seville was tested with optional Z-rated tires, while the 540i ran the course with standard H-rated tires. Z-rated tires are certified for a top speed of 150 mph. H-rated, up to 118 mph, said a Cadillac spokesman. He said Cadillac had not heard anything about the flap from the GM legal department or from BMW, and has no plans to pull or change the advertisement. Agency D'Arcy Masius Benton & Bowles declined to comment.
ACCESSION #
1872223

 

Related Articles

  • BMW tired of Caddy ad claim. Halliday, Jean // Automotive News;5/17/1999, Vol. 73 Issue 5819, p3 

    Focuses on the protest of BMW of North America Inc. over a General Motors Corp. advertisement claiming that the Cadillac Seville outperformed its 540i automobile in a slalom course. Citing of alleged lack of credibility in the comparison due to the use of different tires.

  • BMW buys banners to hype new 318ti coupe. Halliday, Jean; Wiliamson, Debra Aho // Advertising Age;7/8/1996, Vol. 67 Issue 28, p19 

    This article reports that BMW of North American bought a Web banner to advertise the 318ti automobile as of July 1996. In addition, BMW has already started a one-moth test on a cluster of Web sites, including Time Inc.'s Pathfinder and ESPNet SportsZone. BMW also became the second major...

  • BMW ad campaign targets picky buyers. Sawyers, Arlena // Automotive News;7/25/2005, Vol. 79 Issue 6158, p32 

    This article presents information on a new advertising campaign of BMW of North America Inc. The company distributed TV and radio commercials to regional dealer groups last month to launch the campaign. BMW is the top seller of certified used vehicles among luxury brands. Bill Bates, manager of...

  • PGA tour=$90M in sales: Cadillac. Cortez, John P. // Automotive News;3/22/1993, Vol. 67 Issue 5491, What Sells Cars pS-28 

    Reports on automakers' successful use of test-drive programs. BMW of North America's teaming up with an upscale magazine; BMW/Skip Barber Driving School; Choosing the correct participants as the key to a successful program; General Motors Corp.'s Cadillac division's sponsorship of golf's Senior...

  • BMW launches 7-series with 4-page 'WSJ' ad.  // Advertising Age;7/8/1996, Vol. 67 Issue 28, p30 

    This article reports that BMW of North America will launch its 1997 7-Series with a four-page advertisement from Fallon McElligott in the July 8, 1996 issue of Wall Street Journal. A similar magazine advertisement will follow and the television advertisement will air at the end of the Olympics.

  • BMW ads hype new 318ti coupe on Web. Halliday, Jean; Williamson, Debra Aho // Automotive News;7/8/1996, Vol. 70 Issue 5668, p8 

    Reports on BMW of North America Inc.'s advertisement for the BMW 318ti automobile on the World Wide Web.

  • The Power To Dance...Sideways. Lyons, Pete // AutoWeek;10/23/2000, Vol. 50 Issue 44, p16 

    Features 2001 BMW M3 automobile manufactured by BMW of North America in the United States. Comparison of the car to the Royal Horses of Andalusia; Development of the Variable M Differential Lock; Performance, price and availability of the automobile. INSET: M3 Pedigree.

  • Well-Muscled Elegance.  // AutoWeek;03/12/2001, Vol. 51 Issue 12, p28 

    Focuses on the BMW Z8 roadster from BMW of North America. Key features and specifications; Engine performance and fuel mileage; Price.

  • Views and Reviews.  // AutoWeek;03/12/2001, Vol. 51 Issue 12, p30 

    Presents different media and car owners' reviews of the BMW Z8 roadster from BMW of North America. Pros and cons of the automobile; Key features and specifications; Engine performance and fuel mileage; Price.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics