TITLE

Marketing menu grows at Cinnabon under AFC

AUTHOR(S)
Kramer, Louise
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p64
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the expansion plans of Cinnabon International as the chain position itself for growth as of May 1999. The 360-unit chain, acquired in 1998 by AFC Enterprises, is slated to announce a franchise-expansion program in May. The move comes as Cinnabon plans brand-building efforts beyond point of purchase in its mall and airport locations. VP-marketing officer Gregg Nettleton said the chain will use events, and possibly print and radio advertisements, to get out its message. Glue Communications was named to handle integrated-marketing activities. Cinnabon will increase its seasonal marketing, with a major push planned for the yearend holiday season. Also, a four-berry cinnamon bun was added for spring, and a new product is in the works for the fall, to carry a harvest theme.
ACCESSION #
1872216

 

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