FTC cites Web progress in promoting privacy

Teinowitz, Ira
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p62
Trade Publication
This article reports on the reinforcement of a legislation to regulate privacy in the U.S. despite a study showing dramatic growth in the listing of privacy policies at marketer Web sites as of May 1999. Some groups suggest the report, prepared for the U.S. Federal Trade Commission (FTC), should remove some of the urgency to enact legislation, but others say the legislative push likely will continue. Senator Conrad Burns (R.-Mont.) and Representative Ed Markey (D.-Mass.) said they would proceed with their own privacy legislation despite the study. FTC chairman Robert Pitofsky called the report's results encouraging. But he said that did not mean his agency would withhold a recommendation for privacy legislation. Christine Varney, former FTC commissioner, said the study shows legislation is not necessary.


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