InterMedia releases '98 spending

Riedman, Patricia
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p53
Trade Publication
This article provides information on a report released by InterMedia Advertising Solutions (IAS) regarding the state of advertising spending in the U.S. in 1998. Advertising spending in non-technological industries grew faster than any other categories. While computers and software companies continue to dominate, its overall share of spending declined to 44.7% from 50.5% in 1997. Joe Philport, president of IAS, said he sees three generations of online businesses: high-tech companies, e-commerce retailers and service providers, and a third wave of companies that have information-rich messages to express, such as pharmaceutical companies.


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