AutoNation expects to hit $500 mil in Net Revenues

Harris, Donna
May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p52
Trade Publication
This article reports on the plan of car marketer AutoNation to make a major investment in online marketing as of May 17, 1999. AutoNation expects its revenues generated by the Internet to hit $500 million in 1999. The car chain always has had big plans for Internet marketing. But after its initial foray into cyberspace, it already has data reinforcing its commitment to online sales. According to president John Costello, he would not speculate on how much of AutoNation's sales ultimately will be generated by the Internet, but sales leads from the Web produced more than 6,600 vehicle sales for AutoNation during the first quarter of 1999. That is roughly 3.6% of the chain's new and used-vehicle unit sales and 4% of revenue. Besides the corporate Web site, the company is setting up sites for individual dealers.


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