TITLE

E-commerce: Magazines' new darling

AUTHOR(S)
Gilbert, Jennifer; Kerwin, Ann Marie
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article reports on the plans of Hearst Corp. and other publishers to embark on a site called brandwise.com, where consumers can shop for home appliances. Supported by the Good Housekeeping Institute, the testing laboratory that has stamped its seal of approval on products advertised in Good Housekeeping, brandwise.com will help shoppers compare products online. Hearst is far from the only magazine exploring online sales opportunities. Since 1993, magazine publishers like Conde Nast Publications, have struggled to secure their place on the Internet with what they did best: editorial content. Learning that the Web was no place for shovelware, publishers produced original, interactive content. Brandwise.com touts an unbiased shopping environment where retailers' advertisements are kept out of product comparisons and products will be ranked on quality, not price, according to brandwise.com CEO Kathy Misunas.
ACCESSION #
1872168

 

Related Articles

  • Brandwise.com to launch in October. Ciccolella // TWICE: This Week in Consumer Electronics;09/20/99, Vol. 14 Issue 21, p56 

    Reports on the launch of the brandwise.com, the online appliance marketing Web site. Features of the electronic commerce operations.

  • Ziff spinoff targets Web shoppers. Kerwin, Ann Marie // Advertising Age;9/6/1999, Vol. 70 Issue 37, p4 

    This article reports on the efforts of magazine publishers to target online gift givers. Ziff-Davis' Yahoo! Internet Life will spin off eshopper in November 1999. Meredith Corp. and Hearst Magazines' Good Housekeeping unveiled separate plans for Internet shopping guides for the holiday season....

  • Hearst partners with MSN to boost Web offering. Ives, Nat // Advertising Age;5/8/2006, Vol. 77 Issue 19, p76 

    The article reports on a partnership entered by Hearst Magazines with MSN to boost its Web offering in the U.S. in 2006. The deal is indicative of a Web strategy that differs from the other major publishers. The benefits of the deal to Hearst are indicated, including the expansion of its reach....

  • Hearst comes back to PIB.  // WWD: Women's Wear Daily;6/23/1998, Vol. 175 Issue 119, p2 

    Reports on the return of `Hearst Magazines,' which pulled out of the Publishers Information Bureau, contesting the counting of advertising pages in a Conde Nast financial supplement. Categories of the advertising pages; Hearst's representatives who voted for the issue.

  • Hearst Moves Book Imprint, Unit Lands Under Magazine Business.  // Book Publishing Report;04/03/2000, Vol. 25 Issue 14, p4 

    Reports that publishing company Hearst Corp. has combined its magazine and book imprint divisions in the United States. Reorganization as part of the firm's efforts to better facilitate the interaction between the business units; Wide array of marketing platforms to support the products of...

  • Hearst reorganizes business publishing companies.  // Advertising Age's Business Marketing;Sep99, Vol. 84 Issue 9, p18 

    Reports on the formation of a major operating group called Hearst Business Media by publishing giant Hearst Corp. Consolidation of business-to-business publications, electronic databases, software products and Web activities.

  • Travel Brands Using Web to Complement Print Titles.  // Book Publishing Report;4/3/2006, Vol. 31 Issue 13, p1 

    The article reports that travel book publishers are using Web sites to complement print titles. According to John Wiley &x0026; Sons' Michael Spring, they use their Web site to promote brands and increase sales wherein the online travel information are not indicated to compromise book sales. An...

  • Authors on the Web: Changing the book marketing status quo. Thomas, Michele D. // Black Issues Book Review;Sep/Oct2002, Vol. 4 Issue 5, p17 

    Presents news briefs on the book publishing industry as of September 2002. Application of online promotion in book marketing; Web site of Jokae's African-American Books; Web site for African-American mystery writers and characters.

  • Century ending on high note for appliances. Ciccolella // TWICE: This Week in Consumer Electronics;12/20/99, Vol. 14 Issue 29, p86 

    Focuses on developments related to the electric household appliances industry in the United States as of December 20, 1999. Gains in sales made by retailers and manufacturers; Factors affecting the market; Electronic commerce; Companies' online sales strategies.

Share

Read the Article

Courtesy of THE LIBRARY OF VIRGINIA

Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics