on a roll Peter Stern

May 1999
Advertising Age;5/17/1999, Vol. 70 Issue 21, p44
Trade Publication
This article features Peter Stern, founder of Strategic Sports Group (SSG), an advertising agency specializing in sports-related media in the U.S. Stern spent several years with New York's Katz Media before forming SSG in late 1996. He holds the title of president. Clients of the four-person agency have included Internet portal Alta Vista, Block Drug Co. and Gulf Oil Corp. Western Union is a long-term client for grassroots and ethnic marketing efforts. According to Stern, local and grassroots marketing is very powerful, and still untapped by many major marketers that perceive the execution as too complicated.


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