TITLE

Tunes, togs unite

AUTHOR(S)
Fitzgerald, Kate
PUB. DATE
May 1999
SOURCE
Advertising Age;5/17/1999, Vol. 70 Issue 21, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
This article provides information on a music and fashion event held by Vibe in Manhattan, New York City in April 1999. By merging its fourth annual Vibe Music Seminar with its twice-yearly VibeStyle fashion show, the hip-hop magazine gave new life into the music event while creating expanded opportunities in its fashion show, including cross-promotions for sister magazines Spin and Blaze. More than 11,000 invited fashion industry players attended the combined event, and another 1,600 paid $375 each to attend the music seminar. Both events drew heavily on one another's offerings and featured areas for Spin to tout its alternative rock and roll music identity and Blaze to promote its authority in leading-edge hip-hop music. The combination music-and-fashion event featured an interactive atmosphere including live entertainment and BMX bicycle and skateboard stunt shows.
ACCESSION #
1872146

 

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